Unassuming in its looks, patchouli packs quite a punch scent-wise with a nuanced and heavy-hitting odour profile. It’s a bushy herb that flowers with pale pink coloured blooms and is native to many places across Asia. Patchouli is a plant from the mint family. What is patchouli, and how does it smell?
To celebrate this patchouli moment, we’re going to take a look at what patchouli is and where you can smell it, with a selection of beautiful fragrances that you need in your collection. It truly is an essential ingredient that does so much to a perfume. But patchouli is a wonder material, and there are many different variations used in perfumery, from nifty molecular distillations that provide excellent intensity to beautiful aroma chemicals such as akigalawood, that present many recognisable facets of patchouli but none of the dirt. It also has a very strong link to a particular time in the past (it’s very “Woodstock 1969), which doesn’t help. Patchouli has always been a bit tricky, mostly because it possesses such a distinct odour – an aroma that many people think they don’t like. We need to recalibrate our brains to stop thinking of patchouli as the domain of hippies and head shops because it’s an essential material in the perfumes we wear – and it smells blooming good too. Many new fragrances are featuring the material as a prominent, top billing note and so many others feature it somewhere in the composition. OK, so I know that you’re probably thinking that I’ve probably lost my mind and it’s not the 1960s anymore, but it’s true, patchouli is having a moment.
Patchouli is having a bit of a moment – you heard it here first.
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